Okay, but, what do we actually do?

Let's demystify multi-channel marketing and why it's important for a small business.

First off, let's understand what Multi-Channel Marketing is...

Multi-channel marketing is, in simple terms, using multiple methods to reach your customers so that wherever they look for you, they can find you and find the level of service/experience they’re looking for. In this day and age, very few people will enquire based on one channel, for example, a website. They’ll more often than not check your reviews, look at your social profiles, look at your website and more all before enquiring. If those areas aren’t up to scratch, and if you don’t meet the prospects expectations, you simply won’t get the enquiry. Want to learn more? Click on each of the sections below to explain each channel. 

What does that look like in a business you ask?

Please note: this is an extremely generic and simplistic example of a marketing strategy we’d put together for a generic small business. 

We almost always start with a paid ads advertising strategy because this gets traction very quickly, but does have a cost associated to it. So, over a period of 3,6,9 months we’ll typically gradually wean down the reliance on paid ads because we’ll have you high enough up the Google rankings that those leads are coming through without needing to spend on advertising.

We drive all of our leads, and even your historic customers, to a CRM (customer relationship management, this is included in your retainer cost to us) system that houses all of your customer data. This allows us to effectively email, text and otherwise engage with your customers on your behalf and incentivise reviews, last minute sales, appointment reminders, giveaways, promotions and more to keep driving leads to you. 

On top of this, we also keep your socials up to date to engage your community and keep you top of mind while focusing on driving and managing reviews which in turn helps us convert more leads over the duration of our work. 

We have some more explanations on our diagram below, but it’s usually just easier to book a consultation and let us put some context around it for your business. 

This strategy will be drastically different on a case by case basis.

This traffic has high intent to buy something, they're ready to move.

High converting landing pages are 100% necessary.

Nurturing traffic via social is great for lead conversion.

SMS open rates average at 98%, don't miss out!

Keeping your audience warm and engaged is key here.

Imagine how useful having a centralised platform filled with your customers is?

Keeping your reviews flowing helps us from an SEO side and with conversion.

SEO takes time, but it's an absolute necessity long term.

There’s so much more to this than we can include on a generic page, but we hope this gives you a bit of an idea about the kind of stuff we do and why we need to consider it for your customers. 

We’d strongly recommend you book a consultation with us so we can add a bit more context around your business here. 

Here's what our customers say

We love working with our customers, and they love working with us. At Kindling, we’re all about planning and executing our customers vision for their brand. Improving their customer experience, enabling increased referrals, finding new business, all the things that they’ve wanted to do but don’t have the time. Here’s what a few of our customers have to say about working with us:

Darran Bartolo
Darran Bartolo
12 April 2024
From start to finish dealing with Cameron and his team was a pleasure . Cameron paid special attention to what we required from our new website and applied it all to the last detail. We just felt very comfortable through the whole process and we would certainly recommend the company to anyone looking to use any of there services . Thanks again to Cameron and his team I’m sure we will do more business in the future .
Paul Graham
Paul Graham
15 September 2023
Great experience working with Cameron and the team
Linda Oswald
Linda Oswald
8 May 2023
As a new retail company with no online shop we asked KY Designs to create an e-commerce site from scratch Cameron and his team were excellent in our creative journey. We now have an amazing site. Thank you for all your hard work. Linda -Preloves
Walkie Talkie Tours
Walkie Talkie Tours
17 December 2022
I approached KY Design to put together my website for a tour guiding business in Edinburgh. From start to finish they were wonderful talking me through all the stages of website design. Also value for money. Great people and professionals and I'd work with them again.
Aaron Hunter
Aaron Hunter
28 October 2022
I approached Cameron about 6 weeks ago and he couldn’t have been anymore accommodating. The whole process from start to Finnish was fantastic and very easy going. He Kept in contact through out the whole process and kept me very involved. I’ll have no problem recommending his services in future for anyone looking to build a website.
Chris Jordan
Chris Jordan
17 August 2021
Excellent service from Cameron - friendly, helpful and always ready to provide guidance. Will defo be in touch for the next site to be built!
Lindsay McNeil
Lindsay McNeil
14 May 2021
Brilliant service received from KY designs. Cameron was very honest and straightforward when I approached him to help me design my site. He took the time to discuss what I needed at a very reasonable cost. An excellent service provided and I would highly recommend to anyone looking to design their own website.
Melissa Black
Melissa Black
26 February 2021
Cameron made me a website for my pet product business and I can't recommend him highly enough. He was very helpful and explained everything I needed to know. I have already recommend KY Designs to a number of other small business like myself and I will continue to do so. Everyone is always giving me great feedback on my website and this wouldn't of been possible without using KY Designs
Admin Fibreglo
Admin Fibreglo
17 February 2021
Cameron took time to find out what we were looking for and coupled with his own creativity came up with a great new website for us. The service was quick and efficient and affordable. Recommend KY Designs 100%.
Ben Smith
Ben Smith
6 January 2021
Excellent service, amazingly high quality product. Couldn't ask for a better web design service at anywhere near the same price point.

We're small, but with big friends!

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If you’re a small business in Scotland looking to drive more leads for your service-based company without breaking the bank, we’re here to help. Leave your details below and a member of the team will be back in touch as quickly as possible